Fashion Careers – Job List in the Fashion Industry

A career in the fashion industry sounds glamorous and lucrative. Have you consider getting into the fashion industry, but might think that you cannot manage it? There are so many different roles and positions that you can play in the fashion world. One does not necessarily be a fashion designer but still be able to have a very success career in the fashion industry.

Being able to make a living with things you like is always enjoyable. If you are a fashion fan and love to see beautiful clothing, accessories or sketches around you, you should consider starting a career in the fashion world. Below are some key roles in the fashion world where you can take part in – from design, production, marketing, to many more.

Designing
This is one of the most high profile jobs in the fashion industry. Designers are responsible for conceptualizing their ideas on trends and realizing them on their final products. Designers can be employed by companies which own a group of designers, or work for their own brand and production line, or, even as a freelancer providing designs for difference companies.

There are several types of fashion designers:

1. Apparel designers: Obviously these are clothing designers, ranging from lingerie, sports wear, casual wear to high fashion couture, for men, women and kids.
2. Footwear designers: They design footwear for men, women and kids from a style point of view, as well as from a foot-health’s perspective.
3. Accessory designers: Accessories has a broad definitely – from handbags, hat, eyewear to gloves, scarves and jewelry pieces.

Production
Production involves the sampling of garments and accessories until producing the final pieces that would deliver to shops and customers. This massive work involves a team of various professions:

1. Merchandiser: Merchandisers play a key role in the production process of a fashion product.They are responsible for buying raw materials for production, selecting fabric, textiles and trims. They have to make decisions based on pricing, quality and latest trend and innovation of raw materials.

2. Technical Designers: Technical designers are the one responsible for doing fittings during the whole sampling to production procedure. They might not be the one who designed the garment but are the experts in providing alternative to the garment to improve the fitting of garment.

3. Pattern Makers: Pattern is the basis for a garment to be sewed. Pattern makers produce and maintain patterns for garments that designers have sketched out. Pattern makers are key persons in realization of a garment.

4. Pattern Graders: The sizing of garment starts with the pattern grading. Pattern graders are experts in creating size specifications for different sizes. They are vital persons in for any fashion brands, as a consistent sizing across products can maintain customer loyalty and confidence.

5. Fitting Models: Ultimately garments and footwear are made for putting comfort and style together. Fitting is a crucial part in fashion industry and the most precise fitting is to use model as the body for fitting.

Many companies have their own dedicated models for fitting their lines, who has the exact sizing measurement the brand requires. Sometimes you would see ads looking for sampling models, from kids, men, women to plus size models.

6. Quality Control Specialists: Quality control is of top importance for any sort of products, and is no exception in fashion industry. Quality control specialists look at the quality of raw materials, like peeling, shrinking and color fading of textile and overall quality of a fashion item, for instance, the overall assembling of an accessory item.

7. Planners: Fashion planners coordinate closely with designers, merchandisers and buyers to decide the production plan for the coming seasons. They look at both production and marketing side while paying close attention to the latest fashion trend.

Marketing
Marketing is as important as making a perfect piece of fashion item. Whether it’s marketing in a wholesale or retail side, people in fashion marketing bears the mission of promoting the fashion item into this fast changing world.

1. Fashion Buyer/ Retail Merchandisers: Product merchandisers are the ones who buy ready-made products to be sold in a shop like department stores. These merchandisers conduct researches and analyze market trend, the relative customer wants and stocks. They bear huge responsibility in terms of profit making, since having the eye to buy the right product for sales can make a difference in revenue.

2. Showroom Sales Specialists: Some brands own their showrooms, displaying their collection for fashion buyers (wholesalers) to make their orders. Compared with retail sales, showroom sales specialists should know their seasonal returning customer better and be able provide detailed information on the selling collections.

3. Retail Store Manager/ Boutique Owners: Retail shop manager, sales and boutique owners are the first line personnel facing retail customers like you and me.

Other Fashion-related Professions
Besides in the field of designing, producing or marketing a fashion item, one might be attracted by other positions like as a writer of fashion magazine, online blogs and fashion event management etc. Below is a list highlighting the other possible jobs related to fashion industry:

1. Fashion Writers: Writers or freelance writers can write for magazines, online blogs or sites on reviews, trends and recommendations. Fashion writers can also develop into fashion magazine editors.

2. Personal Stylists:Some department stores provide personal styling services while some private customer would employ personal stylist giving them recommendations in personal styling.

3. Fashion event Management/ Public Relations: There are nameless fashion events which requires professional public relations and event management personnel to take care of. There are PR companies specialized in holding fashion related events.

Grasp the Opportunities!
Besides the above mentioned careers in the fashion industry, there are still many other opportunities like photographer, costume designer and catalog/ fashion show models, etc. One of the most reachable way to keep yourself updated with job opportunities and fashion trend is to be active in fashion forum and subscribe to fashion magazines.

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The Mistake: Not Taking Advantage of Fashion To Engage Consumers

opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends.

Fashion partnerships result in an enhanced image and an overall sense of innovation and hipness to the brand. These partnerships are typically different enough to break through the clutter, gain consumer interest, attract press, and generate consumer buzz. In fact, fashion, like music, is globally one of the most popular categories in terms of online consumer interest as it too transcends culture and breaks down barriers.

No longer are fashion events and content limited to fashion brands – today you see brands of all types leveraging fashion, ranging from title-owning Mercedes-Benz Fashion Week, Subway’s runway dress made out of wrappers, Moët & Chandon on the Golden Globes Red Carpet to Intel and HP’s multi-year long partnership with fashion-themed television series Project Runway.

A fashion initiative has the ability to elevate the brand and provide the perception of appearing out-of-the box and cutting edge to consumers. It is important to remember that there needs to be a rhyme or reason behind the partnership. By looking at the core fundamentals of the brand’s objectives and messaging, a mutually beneficial campaign will result in success for both the brand and the partner when identifying the common ground in messaging.

For savvy brands and marketers of all types, opportunities are available at a wide range of fee levels (read: very affordable to quite hefty) to create noteworthy partnerships that will get noticed by both media and consumers, while also providing content to significantly drive social media conversations. Brands no longer need to go to Paris to find success with fashion, and almost any brand can create a successful and sales-impacting organic partnership through one of these four platforms.

• Partnering With Fashion Events

Fashion event opportunities exist with large scale events, such as the “official” partnerships with Mercedes-Benz NY Fashion Week to smaller Fashion Week offshoots that are often just as press worthy and impactful, including runway shows and celebrity gifting lounges. There are fashion weeks held in cities all over the world, the most prominent in the U.S. being New York Fashion Week and Los Angeles Fashion Week held twice a year, in February and September. Also included in the fashion event category are fashion designer showcases held at locations year round or celebrity driven award shows where the red carpet is often the highlight of the night.

Fashion events provide immense traffic and engagement in social media. Based on data gathered by Social Curation and Analytics company Curalate, it was found that during New York Fashion Week 2013, there were 100,000 related Twitter and Instagram shared by more than 33,000 unique users. On average, the top NYFW brand photos generated 37,448 interactions per photo, most of which were product-driven. Marketing campaigns are extremely effective when they take place in real-time, live at an event or location. Out of the 100K+ posts that drove the most engagement, 90% were taken on site at the NYFW.

As an example of this social success, Harman-Kardon created a NY Fashion Week partnership 3 day event to launch their fashion-friendly white headphones, based on their ‘beautiful sound’ platform. During and following the event, the brand’s social media traffic increased by 970%, and they received over 19 million social media impressions and 370 million national press impressions.

• Partnering with Fashion Designers

Whether brands want to establish themselves as risk-taking and groundbreaking, or more proven with long-standing character, custom alignments exist with fashion designers and events whose personality reflect those same valued traits. Celebrity and newly emerging designers offer opportunities to create endorsement partnerships and to liven up brand campaigns, trade events or event point of sale.

• Partnering With Fashion TV Series

Fashion in Television is a constant theme, with series devoted to covering and showcasing fashion trends. Networks such as Lifetime (Project Runway), E! (Fashion Police), Bravo (Rachel Zoe), NBC (Access Hollywood, Extra) all offer sponsorship opportunities as well as options to integrate brands directly into the content. Even daily talk shows typically have a fashion segment, which brands can creatively become part of. Additionally, scripted series can provide the basic storylines of fashion similar to the previous hit Sex In The City format. The targeted viewer is typically the coveted female demographic, with an average age 25 to 49.

Pilot Pen created a 4 month long digital partnership with NBC’s Fashion Star television series. A branded customized fashion trivia game was developed with a grand prize trip to NY Fashion Week, supported by ad units across the NBC platform along with the series website and print. Additionally social media drove conversations both from the show’s designers and the brand’s fan base. The partnership reached more than 14 million consumers, with website visits 184% over goal and sweepstakes entries 85% over goal.

• Partnering With Fashion Bloggers

Fashion bloggers provide a very strong platform to share brand fashion driven strategies, and can include consumer sampling and sweepstakes components.

Once upon a time, New York Fashion Week was only for a very exclusive group consisting of the fashion elite and insiders. Today, largely with the help of fashion bloggers – “everyday” girls who have managed to become big time influencers – everything is much more accessible with wider public appeal. In fact, fashion – above technology, food, sports, travel – is one of the most popular blog categories, with 3 million Google searches a day, second only to music.

The proper strategic alignment within the fashion world can elevate and solidify a brands image, while tapping into a following that is enthusiastic and eager to engage online. To create a partnership that is relevant and makes sense, it is important to work with industry experts who understand the landscape and what kind of opportunities are out there to identify and activate exactly how your brand can harmoniously and successfully partner with a fashion initiative.

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